Posts Tagged ‘denver nc flooring’

Ashley Furniture restructures sales divisions

Monday, December 14th, 2009

Ashley Furniture Inds. has restructured its sales divisions and sales management with a goal of boosting efficiencies and eliminating redundancies, according to company CEO Todd Wanek.

The new divisional structure, which takes effect Jan. 1, will be segmented into three product categories: stationary upholstery, motion upholstery and case goods.

As part of the move, Ashley will engage its independent marketing specialists to be dedicated to each division in order to ensure that the sales organization continues to offer a superior level of product knowledge, product training and assistance to retail customers in areas including advertising and marketing.

Each division will handle products under the Ashley, Millennium and Signature Design by Ashley brands.

The Case Goods Division will represent products including bedroom, dining room and top-of-bed goods.

The Motion Upholstery Division “will key in on the family’s casual living area, and will also include both fabric and leather motion, lift-top and caster occasional tables, home office and walls and entertainment centers,” Wanek said.

The Stationary Upholstery Division will include fabric and leather stationary upholstery, lamps, rugs, throws, decorative pillows, tabletop accessories and occasional tables.

Wanek said that until earlier this month, the company had depended on three divisional sales vice presidents with each responsible for a product brand – Ashley, Millennium or Signature Design by Ashley. Often, these divisions would work with the same accounts in representing their respective brands.

However, as of Dec. 1, the vice presidents have been regionally focused. The vice presidents continue to report to Kerry Lebensburger, Ashley’s president of sales.

“Simply put, prior to this refocus, each of the divisions would often call on the same accounts,” explained Ashley Chairman Ron Wanek.

“There were also some instances where the products overlapped each other,” he said. “As part of our ongoing commitment to be as efficient as possible, we made these changes in order to serve our dealers at the highest level.”


Copeland Furniture wins Sage environmental award

Thursday, December 3rd, 2009

Manufacturer honored at AHFA’s Sustainability Summit

GREENSBORO, N.C. — Case goods manufacturer Copeland Furniture was named Wednesday as the winner of the second annual Sage Award sponsored by the American Home Furnishings Alliance and Cargill BioH Polyols.

Copeland was recognized at the AHFA’s second Sustainability Summit, taking place here this week. The Sage Award recognizes excellence in home furnishings through sustainable business practices.

For several years, Copeland has made case goods using wood certified by the Forest Stewardship Council, which has helped it win Silver Exemplary Status from the Sustainable Furnishings Council, of which it is a founding member.

Copeland now has eight product groups that qualify for FSC certification. The company sources a majority of its wood within 500 miles of its plant in Vermont.

Also at the Summit, Bill Perdue, vice president of environmental affairs for the AHFA, said that Kincaid Furniture would win the organization’s Environmental Excellence Award.

He also said that the AHFA’s Environmental Leadership Award would be presented to Lewis Herman, corporate environmental and facilities engineer at Kincaid, a La-Z-Boy division. Herman is responsible for environmental compliance, oversight and environmental stewardship for La-Z-Boy’s case goods group.

Kincaid’s Sustainable by Design program was the first case goods operation to receive registration from the AHFA.

Hickory Chair was named the first Sage Award winner last year.


The Storage and Organization Industry Organizes Itself with New Association

Monday, November 16th, 2009

The residential and commercial storage and organization industry has a new advocate. The Association of Closet and Storage Professionals is the new voice of this booming segment of the cabinet trades. Supported nationally, the ACSP is dedicated to creating industry standards, certification, and building consumer awareness of the professional standards of the field.

First seeking members in the Spring of 2006, the group has already registered almost 200 companies looking to solidify what has traditionally been a segmented industry. Previously, there has been no relationship between franchises, independent manufacturers and distributors as the companies endeavored to find their niche in the marketplace.

Now, these established firms are pooling their knowledge and resources to obtain a stronger foothold in the consumer’s mind and drive the trade to a standard of excellence, insuring the consumer a satisfactory experience when using a member company.