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Design Within Reach raising funds for Haitian earthquake victims

admin — Wed, 20 Jan 2010 20:23:03 +0000

Will match donations to UNICEF
Furniture Today Staff — Furniture Today
SAN FRANCISCO — Home furnishings retailer Design Within Reach says it will match up to $25,000 in donations to UNICEF’s Haiti Earthquake Fund, for a collective total donation of $50,000.
To participate, customers should visit the DWR website, www.dwr.com, where they will be directed to a link to make a donation.

In coordination with other UN agencies, UNICEF will provide supplies to allow access to sanitation, safe water and basic health care in Haiti. The agency also is preparing materials and staff so that children, vulnerable during natural catastrophes, are protected.

“While our company’s name is Design Within Reach, today we are proud to provide help within reach to the people of Haiti,” said John Edelman, CEO. “I am equally proud of the support of our customers and employees in joining me in providing assistance. Our hearts and thoughts are with the people of Haiti.”

Former N.C. textile mill to become furnishings retail center

admin — Wed, 20 Jan 2010 20:21:44 +0000

Wow Home Furnishings to open in Mooresville in May
Furniture Today Staff — Furniture Today
MOORESVILLE, N.C. — A vacant textile mill here is set to be converted to a giant home furnishings center, according to a report by the Mooresville Tribune.
New York-based Concord Global Trading acquired the 38-acre site, including the 755,000 square feet in former mill buildings, for $500,000 with plans to open its third Wow Home Furnishings center in May, the report said.

Concord operates Wow stores in Fort Lawn, S.C., and Jefferson, Ga. — both former mill sites. According the Web site for its 250,000-square-foot Fort Lawn center, suppliers include Berkline, La-Z-Boy, England, BenchCraft, Sumter, Pulaski, Broyhill, Vaughan-Bassett, Sierra, Jaipur Rugs and Englander, Corsicana, Sealy and Serta in bedding.

Broyhill Launches WOW Sales Strategy

admin — Mon, 04 Jan 2010 19:48:19 +0000

LENOIR, N.C. — Case goods and upholstery resource Broyhill is set to launch a sales strategy it calls “WOW,” which is aimed at improving relationships with retail customers through a variety of merchandising, promotion and pricing initiatives.

The WOW strategy eventually will be rolled out by all brands owned by Broyhill’s parent Furniture Brands International, according to company officials.

“Broyhill is the perfect place to launch this strategy at the brand level,” said Ralph Scozzafava, FBI’s chairman and CEO. “Broyhill’s customer base ranges from single location independent dealers to national accounts. The consultative, fact-based sales approach that is the foundation of the WOW strategy works with customers at every level, and we maximize the upside leverage of this proven sales strategy by starting with Broyhill.”

The strategy consists of three core elements, which the company describes as Win at the Store, Own the Customer, and Work Together.

Mark Stephens, formerly vice president of national accounts at Furniture Brands, will shift to Broyhill to lead the sales team there.

“Mark has been the point person for rolling out the WOW strategy to Furniture Brands’ five national account teams, and their early success has been impressive,” said Broyhill President Jeff Cook. “It just made great sense to leverage his knowledge and experience to lead the Broyhill sales team in implementing the WOW strategy.”

Stephens is replacing Don Webb, who is leaving Broyhill to return to the West Coast to pursue other business interests in the furniture industry.

In addition to Broyhill, FBI’s key brands include Lane, Drexel Heritage, Henredon, Maitland-Smith and Thomasville.

Source: www.highpointmarket.org