High Point, North Carolina, As they work to expand on an already successful model, the sponsoring manufacturers of Pre-Market met here last week to set both their agenda for the coming year and the dates of the 2010 Pre-Market events: March 15-16, 2010 and September 13-14, 2010.
Guided by a group of leading furniture manufacturers, with the support of major multi-tenant buildings and the High Point Market Authority, Pre-Market has steadily gained traction throughout the past two years as an invaluable event that enables leading retailers to preview major product collections, secure distribution and strengthen relationships with key vendors and company principles.
“In times like these, everybody has to work smarter and more efficiently, and Pre-Market affords manufacturers and retailers quality time to really connect. It’s a relaxed environment that encourages interaction between top-level executives that is quite unlike the frenetic, time-pressed interchanges of Market,” says Kevin O’Connor, chief executive of Samson Marketing, parent company of Legacy Classic and Universal Furniture. “Again and again, the retailers tell us that participating translates into a true competitive advantage.”
“The emphasis on the ability to review ‘Market-ready’ product in advance of Market one month later is one of the critical elements making the Pre-Markets events so successful,” says Brian D. Casey, president and chief executive officer of the High Point Market Authority, and spokesperson for the Pre-Market manufacturers. “The breadth and depth of new product available here has always been a strength of the High Point Market, and the Pre-Market sponsors have demonstrated a major commitment to that end, which is why High Point performs so well in meeting the needs of the industry. And, the commitment is there for the long run.”
2010 Pre-Market sponsors include American Drew/Lea Industries; A.R.T. Furniture, Inc.; Aspenhome; Bernhardt Furniture; Broyhill Furniture; Casana Furniture; England, Inc.; Hammary Furniture; Hekman; Homelegance, Inc.; Hooker Furniture; Kincaid Furniture; Leather Trend; Legacy Classic; Magnussen Furniture; Natuzzi; Palliser; Pulaski Furniture; Riverside Furniture; Samuel Lawrence Furniture; Schnadig International; Stanley Furniture; Universal Furniture; Vaughan-Bassett Furniture; 220 Elm; International Home Furnishings Center (IHFC); and Merchandise Mart Properties (MMPI).
Source: www.highpointmarket.org