Posts Tagged ‘interior columns nc’

Hastens bedding aims to expand presence in U.S.

Friday, February 12th, 2010

Swedish producer has new program for designers
David Perry — Furniture Today
 Hastens executive Janet Stein, in the company’s new High Point Market showroom, hopes to expand Hastens’ presence in the U.S. market. 

HIGH POINT — This mattress horse is looking to gallop in the United States.

Swedish luxury bedding maker Hastens, whose logo features a horse in full stride, is aiming to put more bounce into its U.S. business. The company recently made its first U.S. showing at the October market here, introducing new high-end lines, rolling out a new program for interior designers, and unrolling a welcome mat for U.S. retailers.

“We are trying to get the word out,” said Janet Stein, country manager for the United States, who introduced the new lines in High Point.

Hastens already is well known in mattress circles. The company says, accurately, that its name “is synonymous with luxurious beds.” Hastens is famous for its blue-and-white check patterns on its ticking, unique to the company, and its all-natural story.
The producer, based in Koping, Sweden, was founded in 1852 and is Sweden’s oldest manufacturers of beds and mattresses. The company started out primarily making saddles and carriage furniture, using horsehair. Mattresses were a sideline at first, and the company stuffed them with horsehair, too. As demand for those cushy mattresses grew, the company focused on that business.

Hastens (”Hast” is Swedish for horse) now specializes in the use of layers of horsehair in its mattresses.

Horsehair, once a common filling material in mattresses, is seldom used these days. But Hastens officials say they continue to make their beds by hand using only natural filling materials, including horsehair, cotton, linen, wool and flax. The company says the beds “are free of all harmful chemicals and other materials that could in any way be detrimental to either the human body or the environment.”

Hastens adds that the natural materials in its beds maintain ventilation, allowing the mattresses to breathe and thus creating the perfect environment for a restful night of sleep.
The beds are pricey: Retails range from $4,850 to a cool $69,750. But Hastens officials say they are worth those prices.
“My aim is that Hastens should provide as much benefit for the end user as possible,” said Jan Ryde, the owner and CEO of the company. “A good night’s sleep gives a better day and in the long run a better life.”

The company made a stylish debut in High Point, using its trademark high-quality photography and attractively dressed beds to stand out. This wasn’t just another mattress showroom.
“We are reaching out to the entire country for potential business partnerships,” Stein said. “We are also reaching out to the interior design community with our new ID program. We would like to gain a greater presence in the U.S.”

Hastens currently sells through 15 U.S. stores, including ABC Carpet and Home in New York, and stores in cities including Los Angeles, Dallas, Grand Rapids, Mich., and Madison, Wis.
The company’s new ID program was created in response to what Hastens says were

requests from architects, interior designers and stylists. It entitles members to preferred pricing on Hastens beds at participating retailers.

“For decades Hastens has been favored by design professionals looking to integrate both beauty and a beautiful night’s sleep into their work,” CEO Ryde said. “With the introduction of the Interior Design Program, we hope to show our immense appreciation.”

Hastens also is introducing three new beds:
 The Hastens 2000T II is a three-part sleep set that features six layers of 100% natural cotton and wool and four layers of horsehair. It retails from $23,000 to $27,000.
 The Excelsior II features two additional layers of cotton, wool and horsehair, replacing the need for a layer of flax. It retails from $13,000 to $15,000.

 The Luxuria, retailing for about $8,000, is a new bed design that features the company’s patented spring system, padded by two layers of horsehair and four layers of 100% natural cotton and wool.

International Home Furnishings Center honors Mark Andrews

Wednesday, January 20th, 2010

Receives first Robert H. Spilman Spirit of Excellence Award

Furniture Today Staff — Furniture Today

 Mark Andrews, left, of the International Home Furnishings Center, receives the IHFC’s first Robert H. Spilman Spirit of Excellence Award from IHFC President Tom Mitchell. 

HIGH POINT — Mark Andrews, Design Center manager at the International Home Furnishings Center here, has won the IHFC’s first Robert H. Spilman Spirit of Excellence Award.

The new award is named for Spilman, the late CEO of Bassett Furniture Inds. who led a buyout of the IHFC in 1985 and became its chairman.

Andrews joined the IHFC in 2003. Tom Mitchell, IHFC president, said in presenting the award that it represents the qualities that Spilman would have wanted to recognize – “a loyal performer who is customer-service oriented, and an engaged team player who leads by example.”

 Andrews was presented with a silver bowl, a replica of the award that will remain on display in the IHFC executive office lobby. It will be engraved each year with the name of the annual recipient.

3D Visualization Technology Helps Diverse Range of Businesses Innovate

Tuesday, November 24th, 2009

New subsidiary of Artist Rendering, Inc. puts 3D technology to pioneering use for broad spectrum of industries, not just for engineers and architects anymore

Since 2002, Artist Rendering, Inc. has worked with real-estate developers and architects in visualizing their future projects through high-impact 3D renderings and animations. In the course of his work there, founder and President Alex Tiller discovered that there was a need for his company’s services across a broader spectrum. “Professionals from all sorts of industries kept coming to us and saying, ‘We like what you’re doing; can you apply it to our industry?’,” says Tiller.

Tiller rose to the challenge by creating IDEAVIZ as a subsidiary of Artist Rendering, Inc-expanding the market for his company’s technologies. A remarkable variety of local and national companies have taken advantage of the firm’s creative services-including furniture manufactures, pet-product designers, and event producers. The common thread across all these industries is their need to quickly and inexpensively explore and test new concepts, innovations and business solutions. IDEAVIZ uses virtual reality to do just that.

Using 3D visualization technology, says Tiller, “is powerful because we’re not limited by the bounds of physics. By building an object in virtual space, we can see how it will work inside and out before it’s produced in the real world.” This allows IDEAVIZ to “experiment with any idea without the expense and time required by actually building it.” This experimentation gives businesses the flexibility to make changes and explore multiple possibilities for any product concept or business process prior to implementation.

IDEAVIZ uses 3D technology to help companies look at their businesses in a new way. When creating a new product or concept, businesses face the challenge of getting their idea across to clients quickly and clearly. “It’s hard to tell what something’s really going to look like and how it will work just by looking at technical drawings,” says Tiller. “We can create a photo-real 3D visualization that lets people actually see their ideas brought to life before they even exist in the physical world.” This not only removes doubt for investors, but also allows companies to mitigate the risk of innovation by testing ideas in focus groups before investing.

IDEAVIZ plans to continue finding new applications for the powerful technology and stellar creative talent it houses. The way Tiller sees it, “the capabilities of our blend of creative, technological and managerial talent could assist in a huge array of markets. We want to keep finding new ways to help businesses innovate through visualization.”

Source: www.send2press.com

www.HowardsFurnitureAndDecoratingCenter.com