Posts Tagged ‘serta beds’

Hastens bedding aims to expand presence in U.S.

Friday, February 12th, 2010

Swedish producer has new program for designers
David Perry — Furniture Today
 Hastens executive Janet Stein, in the company’s new High Point Market showroom, hopes to expand Hastens’ presence in the U.S. market. 

HIGH POINT — This mattress horse is looking to gallop in the United States.

Swedish luxury bedding maker Hastens, whose logo features a horse in full stride, is aiming to put more bounce into its U.S. business. The company recently made its first U.S. showing at the October market here, introducing new high-end lines, rolling out a new program for interior designers, and unrolling a welcome mat for U.S. retailers.

“We are trying to get the word out,” said Janet Stein, country manager for the United States, who introduced the new lines in High Point.

Hastens already is well known in mattress circles. The company says, accurately, that its name “is synonymous with luxurious beds.” Hastens is famous for its blue-and-white check patterns on its ticking, unique to the company, and its all-natural story.
The producer, based in Koping, Sweden, was founded in 1852 and is Sweden’s oldest manufacturers of beds and mattresses. The company started out primarily making saddles and carriage furniture, using horsehair. Mattresses were a sideline at first, and the company stuffed them with horsehair, too. As demand for those cushy mattresses grew, the company focused on that business.

Hastens (”Hast” is Swedish for horse) now specializes in the use of layers of horsehair in its mattresses.

Horsehair, once a common filling material in mattresses, is seldom used these days. But Hastens officials say they continue to make their beds by hand using only natural filling materials, including horsehair, cotton, linen, wool and flax. The company says the beds “are free of all harmful chemicals and other materials that could in any way be detrimental to either the human body or the environment.”

Hastens adds that the natural materials in its beds maintain ventilation, allowing the mattresses to breathe and thus creating the perfect environment for a restful night of sleep.
The beds are pricey: Retails range from $4,850 to a cool $69,750. But Hastens officials say they are worth those prices.
“My aim is that Hastens should provide as much benefit for the end user as possible,” said Jan Ryde, the owner and CEO of the company. “A good night’s sleep gives a better day and in the long run a better life.”

The company made a stylish debut in High Point, using its trademark high-quality photography and attractively dressed beds to stand out. This wasn’t just another mattress showroom.
“We are reaching out to the entire country for potential business partnerships,” Stein said. “We are also reaching out to the interior design community with our new ID program. We would like to gain a greater presence in the U.S.”

Hastens currently sells through 15 U.S. stores, including ABC Carpet and Home in New York, and stores in cities including Los Angeles, Dallas, Grand Rapids, Mich., and Madison, Wis.
The company’s new ID program was created in response to what Hastens says were

requests from architects, interior designers and stylists. It entitles members to preferred pricing on Hastens beds at participating retailers.

“For decades Hastens has been favored by design professionals looking to integrate both beauty and a beautiful night’s sleep into their work,” CEO Ryde said. “With the introduction of the Interior Design Program, we hope to show our immense appreciation.”

Hastens also is introducing three new beds:
 The Hastens 2000T II is a three-part sleep set that features six layers of 100% natural cotton and wool and four layers of horsehair. It retails from $23,000 to $27,000.
 The Excelsior II features two additional layers of cotton, wool and horsehair, replacing the need for a layer of flax. It retails from $13,000 to $15,000.

 The Luxuria, retailing for about $8,000, is a new bed design that features the company’s patented spring system, padded by two layers of horsehair and four layers of 100% natural cotton and wool.

CELEBRATING 100 YEARS OF GREAT MARKET MOMENTS

Tuesday, December 29th, 2009

As the 100th anniversary of the High Point Market culminates here this week, the High Point Market Authority is harnessing the power of social media, a phenomenon unique to today’s Market-goers, to celebrate milestones in the Market’s history and memories of the past.

 “From industry-defining events to the personal triumphs of individual home furnishings professionals, our first 100 years have been filled with great accomplishments,” says Brian D. Casey, president and chief executive officer of the High Point Market Authority. “As we pass the Centennial milestone in our history, we are not only remembering the entrepreneurs and innovators who created and nurtured this remarkable institution, but also celebrating the great moments enjoyed by our Market guests over the years, in making the High Point Market the vital center of our industry.”

As part of the celebration, the High Point Market Authority is inviting all Market-goers to share their unique memories of Market over the years on the Centennial Celebration website, www.highpointmarket.org/centennial. “Each of our Market guests’ stories is an important part of our history and we think it’s very important to include them in our Centennial Celebration,” Casey says. “We’ve made it quick and easy for everyone to add their thoughts to the website, or link to existing content. Just click the Twitter icon or tweet your memory to @hpmktmemories, our Twitter account.”

The idea, according to the executive, is that the comments will yield a rich collection of memories that many Market-goers can relate to and inspire even more networking, communication, and yes, connections at Market. “Connect @ the world’s home for home furnishings is more than just a tagline,” Casey describes. “Situated at the center of the U.S. home furnishings industry, the High Point Market has been the key connecting point for retailers, manufacturers, consultants, furniture designers, interior decorators and everyone else who derives their livelihood from this business sector for decades. This is the one place where our entire industry meets, and as such, there is a tremendous sense of community here. Social media tools such as Twitter only increase that sense of community, and are quickly being adopted by home furnishings professionals throughout the industry.”

Casey also thinks it’s only fitting for Market to utilize a 21st Century tool to capture memories of the previous century. “When all is said and done this week, the most important aspect of our Market’s history will be the firm foundation that has been laid for the future,” he says. “Our goal for the next 100 years is for the Market is to remain as relevant to our constituents in the future as it was to those who traveled here a century ago.”

Source: www.highpointmarket.org

www.HowardsFurnitureandDecoratratingCenter.com

Copeland Furniture wins Sage environmental award

Thursday, December 3rd, 2009

Manufacturer honored at AHFA’s Sustainability Summit

GREENSBORO, N.C. — Case goods manufacturer Copeland Furniture was named Wednesday as the winner of the second annual Sage Award sponsored by the American Home Furnishings Alliance and Cargill BioH Polyols.

Copeland was recognized at the AHFA’s second Sustainability Summit, taking place here this week. The Sage Award recognizes excellence in home furnishings through sustainable business practices.

For several years, Copeland has made case goods using wood certified by the Forest Stewardship Council, which has helped it win Silver Exemplary Status from the Sustainable Furnishings Council, of which it is a founding member.

Copeland now has eight product groups that qualify for FSC certification. The company sources a majority of its wood within 500 miles of its plant in Vermont.

Also at the Summit, Bill Perdue, vice president of environmental affairs for the AHFA, said that Kincaid Furniture would win the organization’s Environmental Excellence Award.

He also said that the AHFA’s Environmental Leadership Award would be presented to Lewis Herman, corporate environmental and facilities engineer at Kincaid, a La-Z-Boy division. Herman is responsible for environmental compliance, oversight and environmental stewardship for La-Z-Boy’s case goods group.

Kincaid’s Sustainable by Design program was the first case goods operation to receive registration from the AHFA.

Hickory Chair was named the first Sage Award winner last year.

Source: www.furnituretoday.com

www.HowardsFurnitureandDecoratingCenter.com