New subsidiary of Artist Rendering, Inc. puts 3D technology to pioneering use for broad spectrum of industries, not just for engineers and architects anymore
Since 2002, Artist Rendering, Inc. has worked with real-estate developers and architects in visualizing their future projects through high-impact 3D renderings and animations. In the course of his work there, founder and President Alex Tiller discovered that there was a need for his company’s services across a broader spectrum. “Professionals from all sorts of industries kept coming to us and saying, ‘We like what you’re doing; can you apply it to our industry?’,” says Tiller.
Tiller rose to the challenge by creating IDEAVIZ as a subsidiary of Artist Rendering, Inc-expanding the market for his company’s technologies. A remarkable variety of local and national companies have taken advantage of the firm’s creative services-including furniture manufactures, pet-product designers, and event producers. The common thread across all these industries is their need to quickly and inexpensively explore and test new concepts, innovations and business solutions. IDEAVIZ uses virtual reality to do just that.
Using 3D visualization technology, says Tiller, “is powerful because we’re not limited by the bounds of physics. By building an object in virtual space, we can see how it will work inside and out before it’s produced in the real world.” This allows IDEAVIZ to “experiment with any idea without the expense and time required by actually building it.” This experimentation gives businesses the flexibility to make changes and explore multiple possibilities for any product concept or business process prior to implementation.
IDEAVIZ uses 3D technology to help companies look at their businesses in a new way. When creating a new product or concept, businesses face the challenge of getting their idea across to clients quickly and clearly. “It’s hard to tell what something’s really going to look like and how it will work just by looking at technical drawings,” says Tiller. “We can create a photo-real 3D visualization that lets people actually see their ideas brought to life before they even exist in the physical world.” This not only removes doubt for investors, but also allows companies to mitigate the risk of innovation by testing ideas in focus groups before investing.
IDEAVIZ plans to continue finding new applications for the powerful technology and stellar creative talent it houses. The way Tiller sees it, “the capabilities of our blend of creative, technological and managerial talent could assist in a huge array of markets. We want to keep finding new ways to help businesses innovate through visualization.”
Source: www.send2press.com
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