Posts Tagged ‘denver upholstered furniture’

Broyhill Launches WOW Sales Strategy

Monday, January 4th, 2010

LENOIR, N.C. — Case goods and upholstery resource Broyhill is set to launch a sales strategy it calls “WOW,” which is aimed at improving relationships with retail customers through a variety of merchandising, promotion and pricing initiatives.

The WOW strategy eventually will be rolled out by all brands owned by Broyhill’s parent Furniture Brands International, according to company officials.

“Broyhill is the perfect place to launch this strategy at the brand level,” said Ralph Scozzafava, FBI’s chairman and CEO. “Broyhill’s customer base ranges from single location independent dealers to national accounts. The consultative, fact-based sales approach that is the foundation of the WOW strategy works with customers at every level, and we maximize the upside leverage of this proven sales strategy by starting with Broyhill.”

The strategy consists of three core elements, which the company describes as Win at the Store, Own the Customer, and Work Together.

Mark Stephens, formerly vice president of national accounts at Furniture Brands, will shift to Broyhill to lead the sales team there.

“Mark has been the point person for rolling out the WOW strategy to Furniture Brands’ five national account teams, and their early success has been impressive,” said Broyhill President Jeff Cook. “It just made great sense to leverage his knowledge and experience to lead the Broyhill sales team in implementing the WOW strategy.”

Stephens is replacing Don Webb, who is leaving Broyhill to return to the West Coast to pursue other business interests in the furniture industry.

In addition to Broyhill, FBI’s key brands include Lane, Drexel Heritage, Henredon, Maitland-Smith and Thomasville.

 

Source: www.highpointmarket.org

www.HowardsFurnitureandDecoratratingCenter.com

Easier with ‘The Bathroom Remodeling Workbook’ from ABCD Publishing

Monday, January 4th, 2010

New remodeling workbook series from trusted expert offers homeowners complete guides to help make remodeling a success!

Just in time for the end of the recession, when homeowners are again planning home remodeling projects to take advantage of low prices and “government stimulus home-remodeling incentives,” ABCD Publishing announces the release of the first book in their Remodeling Workbooks Series. This first book in the series addresses the most popular room of the house to remodel – “The Bathroom Remodeling Workbook.”

This new series from trusted remodeling expert Dan Fritschen guides homeowners through the essential steps and decisions of successful home remodeling. This collection of step-by-step guides, combined with the online remodeling cost calculators at www.remodelormove.com, will take a homeowner from “I don’t like my bathroom” to having a solid plan and a realistic budget so they can kick off their remodeling project with confidence.

Each book in the series is available from local and online bookstores or directly from the publisher at www.abcdpublishing.com.

The first book in the series is the “Bathroom Remodeling Workbook: A Complete Guide to Help Make Your Remodel a Success” (ISBN 1-933007-36-2, $11.95).

The bathroom is one of the most popular rooms of the house for a remodeling project. Even in a recession, bathroom remodeling remains popular because some projects simply cannot be put off until better economic times. Additionally, some homeowners are remodeling so they will be ready when the housing market turns around, since they are aware that a bathroom design can make or break a home sale in the current market. People are looking for large, well-lit bathrooms that offer both luxury and environmentally-friendly features.

Bathroom remodeling is always popular because, in almost all real estate markets, it makes a home both more comfortable and more valuable. Moreover, this workbook is the perfect introduction to the series because it incorporates all of the most often-requested features:

* Guidance in dealing with unique challenges.

* Identification of bathroom features that will be costly to change.

* Advice on how to save money on a remodel.

* Detailed guidance on how to find and choose the right contractor for the job.

* Everything a homeowner needs to know to make the entire remodeling process a breeze. 

NEWS SOURCE:  ABCD Publishing LLC

Children’s charity seeks furniture industry support

Tuesday, December 29th, 2009

Program would help Victory Junction Gang Camp

Pattie Petty leads a tour of the Victory Junction Gang Camp for Tom Mitchell, International Home Furnishings Center; Ray Wagner, Furniture Junction; and Ray Steele, Ultimate Accents. 

The Victory Junction Gang Camp, open to chronically or seriously ill children, has everything a kid could want for a getaway.

For many who come here during one of the camp’s summer sessions, it will be the first or only time they can appear on stage, go swimming or ride a horse.

But the nonprofit facility could use more financial backing, according to its supporters. There’s an average cost of $2,500 to attend, even though all kids who come to Victory Junction do so for free.

Ray Steele, vice president of sales for Ultimate Accents, is starting to organize a program that would accept samples of furniture shown at the nearby High Point Market for a regular charity auction to raise money for the camp. The program could be in place by March, he said.

Companies would get the benefit of making a donation without having to lay out cash, he added.

“It’s a win-win for everyone involved, but it’s the biggest win for the kids,” Steele said.

Ideas that have also been considered to spread the word about the Victory Junction Gang Camp are tours of the facilities during market or a dinner for market exhibitors at the camp.

Located 20 minutes from High Point, the camp has a life-size maze that gets changed every night, a bowling alley, a movie theater and stage, a ranch and a swimming pool adventure course. It has 57 buildings on a 90-acre campus, including a dining area capable of feeding 390 people.

Summer sessions can serve up to 129 campers per session. On family weekends, as many as 32 families attend.

Victory Junction has become a centerpiece for donations from NASCAR’s elite. Many facilities at the camp are named for racers or owners such as Tony Stewart, Jimmie Johnson and Rick Hendrick. It also has received corporate donations from companies such as Harris-Teeter, Bass Pro Shops and GlaxoSmthKline’s Goody’s Powder.

Auto racer Kyle Petty and his wife, Pattie, partnered with actor Paul Newman to launch the camp in honor of the Pettys’ son, Adam, who died in 2000 during practice for a NASCAR race.

Pattie Petty said the camp is for ill children who are at a point that they could use a week off.

Children who attend the camp are selected through 28 partnering hospitals and through Shriners Hospitals for Children, she said. Victory Junction recruiters determine whether children are well enough to attend, and the camp takes care of their medical needs during their stays.

To make sure the kids all feel equal, every camper gets the same gear needed for the camp, contained in a trunk-sized “toolbox” by each bed.

In addition, workers and volunteers at the camp are trained to know children’s needs based on their medical conditions. For example, kids with sickle cell anemia must maintain their bodies at a constant temperature, so the staff will regulate the swimming pool temperature accordingly.

Source: www.furnituretoday.com

www.HowardsFurnitureandDecoratratingCenter.com