Posts Tagged ‘hardwood flooring’

Antique upholstery trends

Monday, January 11th, 2010

Upholstery Journal |by Dionne Cordell

     Antique Trends are more varied today than they were in the past. George Evans of Bond & Bowery notices specific trends in pieces ordered from his online antique marketplace. Evans says the more history we have to influence trends, the more variation there will be in styles.


Antique pieces, such as Biedermeier, Georgian and Regency styles. Classic Chippendale, Louis XVI pieces, Swedish painted pieces, Jansen pieces and fine Art Deco pieces are also hot.

Mission-style oak rockers with straw-filled leather seating.

1880 Eastlake styles and 1890s, 1920s chairs.

Well-proportioned legs on sofas and loveseats rather than skirts.

Animal prints in small quantities. A leopard-print footstool or ottoman works well as an accent piece.

Silk and wool fabrics, and down and feather cushions with sumptuous trims work best with traditional frames.

Rich chenille tapestry along with classic damasks.

Jewel and earth tones. Terra cotta reds, sage greens and flaxen golds are popular.

Tone-on-tone damask fabrics.

Sumptuous trims and cording in Bullion fringe.

Neat trim and a well-done cover never fails.

Nickel nailhead trim.


Arm covers. These should only be used when taking to the paint or fabric store for color matching.

Living room sets. The classic sofa, loveseat and chair set is out of style.Use two sofas or a sofa and a pair of chairs for a versatile and stylish alternative.

Loose slipcovers.

Ashley Furniture restructures sales divisions

Monday, December 14th, 2009

Ashley Furniture Inds. has restructured its sales divisions and sales management with a goal of boosting efficiencies and eliminating redundancies, according to company CEO Todd Wanek.

The new divisional structure, which takes effect Jan. 1, will be segmented into three product categories: stationary upholstery, motion upholstery and case goods.

As part of the move, Ashley will engage its independent marketing specialists to be dedicated to each division in order to ensure that the sales organization continues to offer a superior level of product knowledge, product training and assistance to retail customers in areas including advertising and marketing.

Each division will handle products under the Ashley, Millennium and Signature Design by Ashley brands.

The Case Goods Division will represent products including bedroom, dining room and top-of-bed goods.

The Motion Upholstery Division “will key in on the family’s casual living area, and will also include both fabric and leather motion, lift-top and caster occasional tables, home office and walls and entertainment centers,” Wanek said.

The Stationary Upholstery Division will include fabric and leather stationary upholstery, lamps, rugs, throws, decorative pillows, tabletop accessories and occasional tables.

Wanek said that until earlier this month, the company had depended on three divisional sales vice presidents with each responsible for a product brand – Ashley, Millennium or Signature Design by Ashley. Often, these divisions would work with the same accounts in representing their respective brands.

However, as of Dec. 1, the vice presidents have been regionally focused. The vice presidents continue to report to Kerry Lebensburger, Ashley’s president of sales.

“Simply put, prior to this refocus, each of the divisions would often call on the same accounts,” explained Ashley Chairman Ron Wanek.

“There were also some instances where the products overlapped each other,” he said. “As part of our ongoing commitment to be as efficient as possible, we made these changes in order to serve our dealers at the highest level.”


Simmons, Serta debt will top $1B even after trim

Thursday, December 3rd, 2009

The soon-to-be parent company of bedding majors Simmons and Serta will have more than $1 billion in long-term debt once Simmons emerges from bankruptcy protection, according to documents filed in U.S. Bankruptcy Court here.

Simmons currently has about $1 billion of debt of its own, but more than half will be wiped out under the proposed bankruptcy reorganization.

The documents say Simmons and Serta will be operated as separate entities. However, several key financial measures are combined because the new parent, an affiliate of Serta owners Ares Capital and the Ontario Teachers’ Pension Fund, is projecting significant cost savings from the new ownership structure.

The documents were filed as part of Simmons’ prepackaged Chapter 11 reorganization in anticipation of Simmons being acquired by Serta’s owners.

A footnote to the statement projects Simmons’ sales in 2010 at $950 million to $960 million. A separate document projects Serta Holding’s 2010 sales at $797 million. That would put the combined companies’ sales at $1.75 billion to $1.76 billion next year — an increase of 5.8% to 6.4% from 2009.

As a standalone company, Simmons sales are projected to be $903.1 million for this year, down 12.2% from 2008.

Serta Holdings’ projected sales for this year are $742.3 million, down 8.6% from 2008. Serta Holdings generates more than 80% of the sales of the Serta brand nationally.

The financial projections, which assume the acquisition will be closed on March 15, show the two companies with approximately $1.048 billion in long-term debt on that date. Of that total, Serta’s debt is projected at $599.6 million and Simmons is forecast at $448 million.

The court documents show Serta had $624.4 million in debt as of Sept. 30, and project that figure will fall to $613.5 million by the end of this year.

According to the projections, debt for the new parent company would fall to $1.005 billion by the end of 2010. From there, it would fall steadily to $815.8 million by the end of 2013.

During that same period, the parent company’s cash position would rise steadily from $182 million at the end of 2010 to $443.4 million by the end of 2013, the projections show.