Posts Tagged ‘lincolnton interior designers’

Tempur-Pedic donates $500,000 for pancreatic cancer research

Friday, February 5th, 2010

Retailers raise money with sale of special Teddy Bears
David Perry — Furniture Today

 Mark Sarvary, left, Tempur-Pedic, presents a check for $500,000 to Roger Magowitz, Mattress Discounters, Virginia Beach, Va., and Pam Marquardt, Julie Fleshman, Brian Doremus and Jason Kuhn, all of the Pancreatic Cancer Action Network. Tempur-Pedic’s bear mascot was also on hand for the presentation. 

LAS VEGAS — Those cuddly Tempur-Pedic Teddy Bears showed their heart here as the memory foam leader made a $500,000 donation to the Pancreatic Cancer Action Network.

Retailers supported the cause with the sale of a special version of the My Tempur-Pedic Teddy Bears last year. Tempur-Pedic officials announced the gift during the company’s market party here.

“We at Tempur-Pedic have been truly inspired by the Pancreatic Cancer Action Network, the survivors we’ve met and the unbelievable support we’ve received from our participating retailers and consumers,” said Rick Anderson, president of Tempur-Pedic North America. “The money raised will help us get one step closer to finding a cure, and we are pleased to continue supporting this cause in 2010.”

A new limited-edition Teddy Bear will be offered this year, and Tempur-Pedic officials are hoping for another strong year of support for pancreatic cancer research.

Roger Magowitz, president of Virginia Beach, Va.-based Mattress Discounters, a major fund-raiser for pancreatic cancer research, was on hand for the check presentation.

Tempur-Pedic is a major supporter of the Seena Magowitz Golf Classic, the industry-supported fund-raiser held every December. That event was started by Magowitz and by fellow retailer Ray Bojanowski.

“Tempur-Pedic really stepped up to the plate in a major way with its fund-raising efforts,” Magowitz said. “This gift will help make a difference in our collective fight to conquer pancreatic cancer. We salute Tempur-Pedic for its inspiring work on this important issue.”

The donation to the Pancreatic Cancer Action Network will help that group continue to fund research on pancreatic cancer, the fourth-leading cause of cancer death in the United States.

“Support from corporate champions like Tempur-Pedic is critical to our mission of advancing research, supporting patients and creating hope for those affected by pancreatic cancer, and this will help us to fund innovative research into early detection methods and effective treatment options currently lacking for patients,” said Julie Fleshman, president and CEO of the Pancreatic Cancer Action Network.


Wednesday, January 27th, 2010

Winning Campaign Sets Standard for Tradeshow Industry

High Point, North Carolina—The International Association of Exhibitions and Events (IAEE) has awarded High Point Market’s “Collage” ad campaign both first place and honorable mention in its 2009 Art of the Show Competition in the “over 150,000 net square feet” category.

Every year, the prestigious international competition singles out advertising and promotional materials that set the standard for the entire tradeshow industry. As such, the High Point Market’s promotional materials will be on display at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held next week, in Atlanta, GA.

The High Point Market’s “Collage” ad campaign and exhibitor directories scored first place honors in the Attendance Promotion Campaign, and honorable mention in the Attendance Promotion Brochure categories. The campaign and brochure were created for the High Point Market Authority last year by Emisare, a Greensboro, NC-based advertising agency.

“Collage presented Market as a multi-layered assembly of products and ideas drawn from many sources,” says Scott Williams, vice president, marketing strategy, Emisare. “In creating the campaign, we sought to portray Market as a rich resource that offers its guests a complete experience of the forces that are shaping today’s homes and driving their customer’s business decisions.”

“The home furnishings industry was hit especially hard by the housing market collapse of 2008,” says Brian D. Casey, president and chief executive officer of the High Point Market Authority. “Creative campaigns such as this one, along with the innovative use of communications strategies and technology, allowed us to hold registrations firm and deliver events that were inspiring, productive and rewarding for exhibitors and Market guests alike.

“Building on this successful strategy, we are currently developing new messages and incorporating new communications tactics that personalize our promotions to an extent that is unprecedented in the event industry,” Casey says. “Our focus now is on connecting home furnishings professionals with the solutions and resources they need to grow, as evidenced by our new ‘Connect’ campaign which positions High Point as the connection point where the entire industry comes together, with eye-catching graphics that call to mind a kaleidoscope, signifying the continual evolution of Market, and the myriad resources available here.”

 “We are very proud to have been recognized for this work by the IAEE, but even more excited that these materials contributed to Market’s success in attracting attendees during a time of extremely challenging economic conditions,” relates Keith Kesler, creative director for Emisare.

Indeed, the IAEE awards mark the second time the innovative “Collage” campaign has been honored with a major industry recognition. Emisare also won a Silver Addy Award in the Communication Arts national business-to-business category for mixed/multiple media for the campaign.

 “As we move forward, we are confident that the inherent strengths of the High Point Market, communicated by these innovative promotional programs, will expand our reputation as the premier selling venue for the home furnishings trade—and lead to even greater success in the future,” Casey sums.

Former N.C. textile mill to become furnishings retail center

Wednesday, January 20th, 2010

Wow Home Furnishings to open in Mooresville in May
Furniture Today Staff — Furniture Today
MOORESVILLE, N.C. — A vacant textile mill here is set to be converted to a giant home furnishings center, according to a report by the Mooresville Tribune.
New York-based Concord Global Trading acquired the 38-acre site, including the 755,000 square feet in former mill buildings, for $500,000 with plans to open its third Wow Home Furnishings center in May, the report said.

Concord operates Wow stores in Fort Lawn, S.C., and Jefferson, Ga. — both former mill sites. According the Web site for its 250,000-square-foot Fort Lawn center, suppliers include Berkline, La-Z-Boy, England, BenchCraft, Sumter, Pulaski, Broyhill, Vaughan-Bassett, Sierra, Jaipur Rugs and Englander, Corsicana, Sealy and Serta in bedding.