Posts Tagged ‘carpets’


Wednesday, January 27th, 2010

Winning Campaign Sets Standard for Tradeshow Industry

High Point, North Carolina—The International Association of Exhibitions and Events (IAEE) has awarded High Point Market’s “Collage” ad campaign both first place and honorable mention in its 2009 Art of the Show Competition in the “over 150,000 net square feet” category.

Every year, the prestigious international competition singles out advertising and promotional materials that set the standard for the entire tradeshow industry. As such, the High Point Market’s promotional materials will be on display at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held next week, in Atlanta, GA.

The High Point Market’s “Collage” ad campaign and exhibitor directories scored first place honors in the Attendance Promotion Campaign, and honorable mention in the Attendance Promotion Brochure categories. The campaign and brochure were created for the High Point Market Authority last year by Emisare, a Greensboro, NC-based advertising agency.

“Collage presented Market as a multi-layered assembly of products and ideas drawn from many sources,” says Scott Williams, vice president, marketing strategy, Emisare. “In creating the campaign, we sought to portray Market as a rich resource that offers its guests a complete experience of the forces that are shaping today’s homes and driving their customer’s business decisions.”

“The home furnishings industry was hit especially hard by the housing market collapse of 2008,” says Brian D. Casey, president and chief executive officer of the High Point Market Authority. “Creative campaigns such as this one, along with the innovative use of communications strategies and technology, allowed us to hold registrations firm and deliver events that were inspiring, productive and rewarding for exhibitors and Market guests alike.

“Building on this successful strategy, we are currently developing new messages and incorporating new communications tactics that personalize our promotions to an extent that is unprecedented in the event industry,” Casey says. “Our focus now is on connecting home furnishings professionals with the solutions and resources they need to grow, as evidenced by our new ‘Connect’ campaign which positions High Point as the connection point where the entire industry comes together, with eye-catching graphics that call to mind a kaleidoscope, signifying the continual evolution of Market, and the myriad resources available here.”

 “We are very proud to have been recognized for this work by the IAEE, but even more excited that these materials contributed to Market’s success in attracting attendees during a time of extremely challenging economic conditions,” relates Keith Kesler, creative director for Emisare.

Indeed, the IAEE awards mark the second time the innovative “Collage” campaign has been honored with a major industry recognition. Emisare also won a Silver Addy Award in the Communication Arts national business-to-business category for mixed/multiple media for the campaign.

 “As we move forward, we are confident that the inherent strengths of the High Point Market, communicated by these innovative promotional programs, will expand our reputation as the premier selling venue for the home furnishings trade—and lead to even greater success in the future,” Casey sums.

The Cost of Bed Bugs – Treatment Can Be Hundreds of Thousands of Dollars

Monday, November 9th, 2009

Bed bugs are not just a “dirty little secret” anymore. The EPA suggested that the growing U.S. bed bug problem should be classified as an epidemic. And the costs of dealing with this epidemic can be staggering. “Bed bugs are reclusive, their eggs and babies are clear and microscopic, they spread fast through homes and hotels alike and the cost of treating in time, money and mental anguish can become extremely expensive,” said Diana Sosa, co-owner of Tennessee based Dog Inspectors.

“The costs of controlling and treating are much greater than simply spraying a room,” says Sosa. “Take a hotel room for example, treatment protocols require that all adjacent rooms be treated as well, some of the furniture in these rooms should be removed and destroyed, the rooms will be out-of-service for a period of time and then there are the guest costs such as replacing clothing, personal items and luggage as well as reimbursement for the cost of the room, and this is just the beginning.”

There is the very real possibility of a law suit resulting in monetary compensation and legal fees along with negative media attention and brand erosion which can be devastating for any hotel or living facility.

Estimates place the cost of a bed bug incident in a single room to be as much as $6,000 to $7,000, not including potential litigation or the cost of negative public perception. And these costs rise exponentially if the problem is allowed to spread.

Chuck Nelson, co-owner of Dog Inspectors says, “The key to controlling the costs is to find them early and often. We have experienced a significant increase in the number of bed bug inspections, both residential and commercial, in recent months. Hotels, apartment complexes, retirement homes, furniture rental companies, college dormitories are all vulnerable. This problem is growing and we don’t expect it to go away anytime soon.”

“In the EPA’s National Bed Bug Summit Participant Recommendations (April 15, 2009) it was recommended that, “Bed bugs need to be moved to the top of the list…. Preventative and ongoing inspection is necessary to address the problem….” This is the only way to protect against a widespread infestation and its associated costs.

Nelson explains, “Bed bugs are very difficult to detect with the naked eye by even the most skilled and trained inspector, they lay up to 5 eggs per day and can survive as long as a year on one feeding. Making matters worse, there are no currently effective treatments to kill their eggs. So it is easy to see just how quickly a bed bug problem can get out of hand.” Another factor which compounds the detection problem is that only 30 percent of the population is allergic to bed bugs which can conceal an existing problem for long periods of time. This delay has resulted in numerous cases in which the costs of treating widespread, full scale infestations has run into the hundreds of thousands of dollars.

Nelson points out, “The EPA recommended that instituting regular and on-going preventative inspections is imperative to find and treat problems early. We also strongly maintain that re-inspections after treatment are vital to determine that no eggs have since hatched and that the bugs have been eradicated.”

More than 10 years of research both here and abroad has confirmed that one of the most effective technologies available for bed bug detection is trained and certified dogs. According to Sosa, “…a dog’s keen, superior sense of smell enables them to locate bed bugs that are virtually invisible to the naked eye with better than 95 percent accuracy and to do it very quickly. They can even distinguish between live and dead bugs making them an invaluable tool in the fight against this growing epidemic.”

Dog Inspectors is the first company in Tennessee to use specially trained and certified dogs to inspect both commercial and residential dwellings for bed bugs. This service is the most accurate, efficient and honest method of finding bed bugs. Dog Inspectors provides detection services only and does not treat infestations. They serve surrounding states throughout the mid-west and southeastern United States.


K. Powers and Company Introduces Style Moderne – A New Line of Contemporary Rugs

Thursday, October 22nd, 2009

NEEDHAM, Mass. — K. Powers & Company, a leading provider of luxury carpet and rugs, is pleased to introduce Style Moderne – a new line of custom contemporary rugs inspired by Art Deco masters Jacques Emil Ruhlmann and Jean Michel Frank. This distinctive collection is exclusively designed and offered by K. Powers & Company – a leader in the resurgence of modernism in fine interior design.

The Style Moderne collection is hand-woven from the finest wools and Chinese silks. The color palettes are lush and appealing, creating a sensuous juxtaposition of silk and wool.

“My goal with this collection is to revive French Modernism and create a truly unique art deco collection,” states Kathleen Powers, President of K. Powers & Company. “The stylish rugs reflect the modern sophistication of today’s trends, and are designed to compel. Designers will find that these unique rugs will work well in a small downtown condo or in a large suburban living space. We invite designers to stop in and view this outstanding, one of a kind collection.”

Founded in 1992 by Kathleen Powers, K. Powers & Company is as a luxury carpet and rug resource for interior designers, architects and discriminating homeowners. The company’s gallery-quality showroom offers custom, traditional, modern and traditional styles, and features one of the most extensive selections of high-quality rugs and carpets including Tufenkian Artisan Carpets, New Moon Rugs, Silk Road Weaves, Barbara Barry, Alexa Hampton and the Louis A. Dabbieri collection.

K. Powers & Company’s design professionals are renowned for their attention to customer service – assisting clients through the entire process from custom designing, to selection to expert installation.

K. Powers & Company is located at 16 Charles Street, Needham. Showroom hours are Monday through Friday, 9:00 a.m. to 5:00 p.m. or by appointment. To learn more about Style Moderne and K. Powers & Company, call (781) 455-0505 or visit their website at